Socks: Executive Aftersocks

NZ Sock Co
Justine Ottey
Rural Women New Zealand
Production date
One pair of size 8-12 men's black merino wool Executive Aftersocks socks with a red seismograph marking above the ankle; now separated from their red, white and black branded card packaging. Produced following the 22 February 2011 earthquake.
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Object Detail

Production role
Length: 24.9cm (9 13/16")
Height: 306mm (12 1/16")
Length: 24.9cm (9 13/16")
Height: 306mm (12 1/16")
Dimensions (LxWxH): 160 x 45 x 10mm (6 5/16 x 1 3/4 x 3/8")
Researcher comments/remarks
The Aftersocks fundraising campaign was an initiative to support the Canterbury region following the 22 February 2011 earthquake. Cantabrians Justine and Jo Ottey developed the idea of producing a pair of red and black socks featuring a seismic shock line. They approached the association Rural Women New Zealand who contacted the NZ Sock Co, an Ashburton based company, to manufacture the socks. The Aftersocks campaign deliberately used a Canterbury based manufacturing company to promote business in the region, which had suffered a huge economic setback as a result of the earthquakes. The campaign was a success selling over 1500 pairs of original design, children’s and corporate socks in the first three days. All the proceeds went to support the Christchurch Mayoral Fund.
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