Accession Number
2012.96.1
Brief Description
One pair of size 3-8 women's red and black striped merino wool socks with a black seismograph marking above the ankle; now separated from their red, white and black branded card packaging. Produced following the 22 February 2011 earthquake.
Collections Online
Production Role
Manufacturer
Designer
Distributor
Production Date
2012
Production Place
Canterbury/South Island/New Zealand
Background
The Aftersocks fundraising campaign was an initiative to support the Canterbury region following the 22 February 2011 earthquake. Cantabrians Justine and Jo Ottey developed the idea of producing a pair of red and black socks featuring a seismic shock line. They approached the association Rural Women New Zealand who contacted the NZ Sock Co, an Ashburton based company, to manufacture the socks. The Aftersocks campaign deliberately used a Canterbury based manufacturing company to promote business in the region, which had suffered a huge economic setback as a result of the earthquakes. The campaign was a success selling over 1500 pairs of original design, children’s and corporate socks in the first three days. All the proceeds went to support the Christchurch Mayoral Fund.

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