Aftershock Beer Box: Three Boys Brewery

Description
One brown cardboard box which contained a dozen bottles of Three Boys Brewery ‘Aftershock’ beer. The Three Boys logo and name features in black printing on each side with 12x500ml printed on long sides. A dark green sticker with white writing, which also appears on the bottles, is attached to the top leaf.
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Object Detail

Collecting unit

Home Life, Work and Learning
Canterbury Social History

Measurements

Dimensions (LxWxH): whole: 283 x 215 x 283mm

Researcher comments/remarks

Christchurch's artisan Three Boys Brewery sustained only minor damage during the 4 September 2010 earthquake and was able to resume business within days. The brewery was in the process of brewing its first batch of Golden Ale since the earthquake when an aftershock caused a power cut, interrupting the brewing process at a crucial time. After some improvisation to finish the process this particular batch of beer was named ‘Aftershock’ in commemoration of the ongoing aftershocks occurring in Canterbury. The 7.1% alcohol content reflects the magnitude of the earthquake. The bottled beer was adorned on the cap with a piece of smashed brick. Some of the bottles of beer were distributed to selected bars in Christchurch for sale to the public, packaged into boxes like this one which contained twelve bottles.

Associated event

Earthquake 4 September 2010; 04 September 2010; Canterbury/South Island/New Zealand

Other id

2033

Accession number

2011.11.13

Marks and Inscriptions

Marks/Inscriptions: Three Boys; Type of mark: Label; Method: Printed
Marks/Inscriptions: 12 x 500ml; Type of mark: Label; Method: Printed
Marks/Inscriptions: Aftershock Beer; Type of mark: manufacturer's label; Method: Printed

Colours

Subject Auto Tags

Box Carton Product Shipping box Packaging and labeling Cardboard Material property Vegetarian food Package delivery Paper product

Part of 1 highlight set

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