Aftershock Beer Box: Three Boys Brewery

One brown cardboard box which contained a dozen bottles of Three Boys Brewery ‘Aftershock’ beer. The Three Boys logo and name features in black printing on each side with 12x500ml printed on long sides. A dark green sticker with white writing, which also appears on the bottles, is attached to the top leaf.
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Object Detail

Dimensions (LxWxH): 283 x 215 x 283mm (11 1/8 x 8 7/16 x 11 1/8")
Researcher comments/remarks
Christchurch's artisan Three Boys Brewery sustained only minor damage during the 4 September 2010 earthquake and was able to resume business within days. The brewery was in the process of brewing its first batch of Golden Ale since the earthquake when an aftershock caused a power cut, interrupting the brewing process at a crucial time. After some improvisation to finish the process this particular batch of beer was named ‘Aftershock’ in commemoration of the ongoing aftershocks occurring in Canterbury. The 7.1% alcohol content reflects the magnitude of the earthquake. The bottled beer was adorned on the cap with a piece of smashed brick. Some of the bottles of beer were distributed to selected bars in Christchurch for sale to the public, packaged into boxes like this one which contained twelve bottles.
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Accession number
Marks and Inscriptions
Marks/Inscriptions: Three Boys; Type of mark: Label; Method: Printed
Marks/Inscriptions: 12 x 500ml; Type of mark: Label; Method: Printed
Marks/Inscriptions: Aftershock Beer; Type of mark: manufacturer's label; Method: Printed


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