Dress, day

New Look
Production date
Circa 1954
Grograin "New Look" London dress in ming blue with wide collar, Duth pleated hip pockets and tiny Dior bows. Front buttoning. Self belt missing. D381 c. 1954 (MRM).

Neckline: Truncated V neck at front, rounded at back. Self faced.

Collar: Large one piece collar, heart shaped at the back, sits well over the shoulders and front bodice. Notched front edges with a small Dior bow (7 x 2.7cm in self fabric) situated over the deepest point of the notch. Widest point over shoulder - 14cm, depth of heart shape - 9cm, front edge - 12.5cm.

Bodice Style: Semi fitted.

Sleeve Style: Sleeveless, the edge of the armhole has been turned under twice 2cm and machine neatened then machine blind hemmed in place.

Waistline: Natural, semi fitted. Self fabric rouleau loops at both side seams. 3.5cm wide (belt missing). Centre front, metal hook and blue cotton knotted eye.

Skirt Shape: Straight.

Seams: Machine sewn, mid blue cotton thread.

Edges: Selvedge or turned under once and machine neatened or overlocked, mid blue cotton thread.

Buttons: White, circular plastic button stand on back. Top surface is irregular especially around the edges where it has been cut into peaks. 1.9cm diameter.

Buttonholes: Horizontal, machine with mid blue cotton thread, 2.5cm wide.

Back of the pockets have been faced with a very loose weave white fabric. As has bodice button stands. All buttons have been reattached/changed at some point.
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Object Detail

Production place
Production role
Circumference: 59cm (23 1/4")
Chest: 1100mm (43 5/16")
Length: 42.5cm (16 3/4")
Circumference: 51.5cm (20 1/4")
Waist circumference: 87.5cm (34 7/16")
Length: 61.5cm (24 3/16")
Length: 63cm (24 13/16")
Current rights code
Other Id
Catalogue number
Accession number
Marks and Inscriptions
Marks/Inscriptions: Styled by; New Look; London; 44; Type of mark: Label; Notes: Printed on woven, place blue and black on white, sewn to the bottom back neck facing.


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